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Strengths
- Volume
- Variety
- Surprising adjacencies
Limitations
- Quality varies wildly
- Will repeat itself
- Cannot judge novelty
Best use cases
- Naming
- Campaign concepts
- Headlines
- Product names
Example workflow
- 1
Provide a brief and constraints
- 2
Ask for 25 options across three categories
- 3
Cull to your favourite five
- 4
Ask AI for ten variations of the strongest two
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