Framework
Design Thinking
Human-centered problem solving across Empathize, Define, Ideate, Prototype, Test.
Summary
Design Thinking is a non-linear, iterative process used to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test.
History
Roots in the 1960s design methods movement at Stanford and IDEO, popularized by Tim Brown in the late 2000s.
How it works
- Empathize with users through direct contact.
- Define the right problem to solve.
- Ideate broadly without judgment.
- Prototype quickly and cheaply.
- Test with users and iterate.
Advantages
- Reduces solutioneering
- Builds shared understanding
- Encourages prototyping
Limitations
- Easy to perform without rigor
- Can stall in workshops
Examples
- - IDEO redesigning the shopping cart
- - Bank of America's Keep the Change program
Implementation guide
- - Run as a 5-day sprint or as a continuous practice
- - Always end with a working prototype
Design Thinking - FAQ
- Is Design Thinking only for designers?
- No. It is a general problem-solving approach used by engineers, executives, and educators.
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