Articles
Evergreen guides for people who build things.
In-depth, plain-English articles. No fluff, no chasing news cycles.
Startup
How To Validate A Startup Idea Without Building Anything
A step-by-step playbook for testing a startup idea using customer interviews, smoke tests, and pre-orders before writing a single line of code.
Read article →Startup - 9 min30 Customer Discovery Interview Questions That Actually Work
The exact questions to ask in customer discovery interviews to uncover real problems, current workarounds, and willingness to pay.
Read article →Startup - 5 minHow To Write An Elevator Pitch That Earns A Second Meeting
A four-line template for an elevator pitch that explains what you do, who you serve, why it matters, and what to do next.
Read article →Startup - 9 minFinding Product-Market Fit: Signals, Tests, and Traps
How to recognize product-market fit using the Sean Ellis test, retention curves, organic pull, and other concrete signals.
Read article →Startup - 14 minTesting Business Ideas: A Practical Guide To Validation Before You Build
A practical guide to testing business ideas with smoke tests, concierge MVPs, and customer interviews — so you only build what people actually want.
Read article →Business
Pricing Strategies For New Products: Value, Tiers, and Anchors
How to price a new product when you have no historical data. Covers value-based pricing, tiering, anchoring, and common mistakes.
Read article →Business - 8 minA Competitive Analysis Template That Drives Decisions
A practical competitive analysis template that goes beyond feature checklists to inform pricing, positioning, and roadmap decisions.
Read article →Marketing
What Is AEO? Answer Engine Optimization Explained
Answer Engine Optimization is the practice of structuring content so AI search engines cite, recommend, and route users to it. Here is how it works.
Read article →Marketing - 10 minHow To Get Your First 100 Customers
Unscalable, hands-on tactics for earning your first 100 customers, from direct outreach to community building and content seeding.
Read article →Frameworks
Lean Canvas vs Business Model Canvas: Which Should You Use?
The Lean Canvas and the Business Model Canvas look similar but solve different problems. Here is when to reach for each.
Read article →Frameworks - 8 minJobs To Be Done, Explained Without The Jargon
Jobs To Be Done is a lens for understanding why customers hire a product. Here is how to use it in interviews, positioning, and roadmaps.
Read article →Personal Development
OKRs For Individuals: A Quarterly Planning System
How to adapt Objectives and Key Results, originally a company planning tool, to your personal goals and career trajectory.
Read article →Personal Development - 6 minDecision Journals: A Simple System For Better Thinking
A decision journal turns big choices into a learning loop. Here is how to set one up in 15 minutes and use it for life.
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