W
Workshopping.ai Editorial Team
Editorial
Updated
Most competitive analyses end up as long documents nobody reads. Useful ones answer three questions: where are we different, where are we behind, and what should we do about it.
Pick your competitive set carefully
Include direct competitors, indirect substitutes, and the 'do nothing' option. Customers compare against all three.
Score on dimensions that matter to buyers
Forget feature parity. Score on the criteria your customers use to choose: outcome, price, trust, time to value.
End with three decisions
A good analysis produces three concrete decisions: what to double down on, what to fix, and what to ignore.
Key takeaways
- -Customers compare against alternatives, including doing nothing
- -Score on buyer criteria, not feature lists
- -Always end with decisions
Frequently asked questions
- How often should I run this?
- Quarterly is plenty for most companies. Monthly only if your market is moving fast.
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Turn the ideas in this article into a structured working session.