Workshopping.ai Editorial Team
Editorial
Updated
Pricing is the single highest-leverage decision in most businesses. For new products, you almost never have the data you wish you had. This guide gives you a structured way to set a defensible first price.
Start from value, not cost
Estimate the economic value the product creates for a typical customer in a year. Capture 10 to 30 percent of that as price for B2B, less for consumer.
Use three tiers to learn
Three tiers force you to articulate who each plan is for and create natural anchors. The middle tier should be the one most customers pick.
Avoid the common traps
Cost-plus on a new product underprices value. Matching competitors trains customers to ignore your differentiation. Discounting before launch sets the wrong reference price.
Key takeaways
- -Anchor pricing in value, not cost
- -Three tiers create clarity and learning
- -Never publish a discount before you publish a price
Frequently asked questions
- Should I show prices on my website?
- Yes, unless you sell complex enterprise deals. Hidden prices cost you qualified buyers.
Keep reading
Run a workshop on this
Turn the ideas in this article into a structured working session.