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Startup - 5 min read

How To Write An Elevator Pitch That Earns A Second Meeting

A four-line template for an elevator pitch that explains what you do, who you serve, why it matters, and what to do next.

J

J. Marsh

Lead Editor, Startup & Product

Updated

An elevator pitch is not a sales script. It is a clarity test. If you cannot say it in 30 seconds, you do not understand it yet.

The four-line template

For [audience] who [problem], [product] is a [category] that [unique value]. Unlike [alternative], we [differentiator].

Test it on a stranger

Read it out loud to someone who is not in your industry. If they cannot repeat it back roughly, simplify until they can.

Key takeaways

  • -Clarity beats cleverness
  • -Name the audience, the problem, and the alternative
  • -Practice until it sounds natural

Frequently asked questions

Should I memorize it?
Memorize the structure, not the words. Delivery should feel like conversation.

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