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Why this matters
A business plan is a stack of assumptions about customers, costs, pricing, and competition. AI is uniquely good at surfacing the assumptions you are afraid to look at.
What AI does well here
- Brainstorms market segments you have not considered
- Drafts SWOT and Porter Five Forces analyses against your context
- Surfaces failure modes from comparable businesses
- Stress tests revenue assumptions with sensible ranges
What AI does badly here
- It cannot verify primary financial data — always cross-check
- It will agree with you unless you instruct it to disagree
- It does not know your customers — only patterns from text
A working sequence
- 1
Write a one-paragraph description of the business
- 2
Ask AI to extract every hidden assumption in that paragraph
- 3
Rank assumptions by impact and uncertainty
- 4
Use AI to design a 5-question customer interview for the top three
- 5
Draft the plan with AI; have AI play a skeptical investor and rebut it
- 6
Rewrite, then publish the assumptions log alongside the plan
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