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Goal
Launch a paid productivity tool for freelance designers within 90 days, achieving 100 paying users in the first 30 days post-launch.
Constraints
- Budget — $5,000 cash, founder's nights and weekends
- Skills — design strong, full-stack ok, marketing weak
- Time — 12 weeks to launch
- Tech — no native mobile yet
Research
AI summarises forum threads, freelancer surveys, and comparable tools. The founder runs 12 interviews and feeds quotes back to AI for clustering.
Competitive analysis
Five direct, three adjacent. AI drafts a feature matrix and pricing comparison; founder verifies each cell.
Business model
Subscription, $19/mo, free trial 14 days, annual at 2 months free. Unit economics modelled in a spreadsheet with AI suggesting edge cases.
Marketing plan
Launch on two communities the founder is already trusted in, partner with three creators, ship a weekly newsletter from day one.
Action plan
12-week Gantt with weekly milestones, owner is the founder, AI generates the weekly status summary every Friday.
Success metrics
- 100 paying users in 30 days
- Day-7 retention above 40%
- CAC under $20
- Customer NPS above 30 by day 60
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