Tool
Elevator Pitch Generator
A four-line template that forces clarity. Fill the slots and refine.
An elevator pitch is not a sales line; it's a clarity test. If you can't say what you do in 30 seconds, you probably haven't decided yet. This template forces every decision a buyer cares about onto one page.
Why this matters
Investors, partners, and first hires need a one-sentence handle on what you do before they'll listen to anything else. Founders who can't compress their idea this far usually struggle with focus elsewhere too.
Worked example: Pitching a scheduling app
For independent dog walkers who spend hours juggling client schedules, PackPilot is a scheduling app that books, reschedules, and bills clients automatically. Unlike spreadsheets and group texts, we're built around walks, not generic appointments.
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Elevator Pitch Generator - FAQ
- How long should an elevator pitch be?
- Under 30 seconds spoken, or two short sentences written. If yours runs longer, you have two ideas — split them.
- When should I deliver an elevator pitch?
- Anytime someone asks 'what do you do?' Have one for investors (emphasizes market and traction), one for customers (emphasizes value), and one for hires (emphasizes mission).
- Should I include the company name first?
- No. Lead with the audience and the problem. People care about themselves before they care about your brand.