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Phases that benefit most
- Discovery — synthesising interview notes and surfacing patterns
- Definition — drafting user stories, acceptance criteria, edge cases
- Prioritisation — applying RICE, ICE, or Kano scoring with consistent rubrics
- Review — generating adversarial QA cases the team would not think of
The discovery loop
- 1
Run real customer interviews; never let AI invent users
- 2
Feed verbatim transcripts to AI for thematic clustering
- 3
Ask AI to list contradictions across interviews
- 4
Draft a problem statement; have AI play three customer segments and challenge it
- 5
Convert the strongest signal into a one-page MVP brief
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