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When to use a decision tree
When a decision branches into clearly distinct futures, each with its own cost, probability, and payoff.
A practical method
- 1
State the decision and the time horizon
- 2
List the top three options
- 3
For each option, list two to four downstream outcomes
- 4
Assign rough probabilities and payoffs — AI can suggest ranges, you choose
- 5
Compute expected values and stress-test the inputs
Worked domains
- Hiring — internal promote vs external hire vs contractor
- Launching products — soft launch vs full launch vs paid pilot
- Buying businesses — full acquisition vs partnership vs build
- Domain investing — hold, develop, or flip
- Marketing campaigns — broad reach vs niche depth vs creator partnership
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