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The four scenarios
- Best case — what if your assumptions are right and trends help
- Expected case — the boring, most likely path
- Worst case — common shocks land at the same time
- Black swan case — a rare, severe event you would normally dismiss
How to build them
- 1
List the three external drivers that most affect you
- 2
For each driver, ask AI for plausible upside and downside ranges
- 3
Combine drivers into four coherent stories
- 4
Identify which decisions look right in three of four scenarios
- 5
Pre-commit triggers that move you between plans
Worked example: launching a new product
- Best — early adopters love it, press picks it up, you scale ads
- Expected — modest adoption, steady iteration over 12 months
- Worst — a competitor copies it cheaply within 60 days
- Black swan — a platform you depend on changes its terms
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