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Strategy is about choices
Strategy is choosing what not to do. AI helps by expanding the option set, then helping you narrow it with criteria you defined.
A quarterly cadence
- 1
Environmental scan — ask AI to summarise shifts in your category, then verify against named sources
- 2
Capability audit — list strengths and gaps; ask AI to map them to emerging opportunities
- 3
Option generation — generate at least seven strategic options, including two contrarian
- 4
Trade-off analysis — score options on reach, defensibility, time-to-impact, cost
- 5
Commit and communicate — write the one-page strategy memo with AI as editor
Common traps
- Letting AI write strategy that sounds confident but says nothing
- Generating options without explicit constraints
- Skipping the human conversation about trade-offs
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