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Research
AI summarises niche dynamics, links to known acquirers, and surfaces seasonality patterns from comparable sales.
Valuation
Compute trailing 12-month revenue and SDE. AI suggests multiples used in recent comparable deals; you verify with broker reports.
Traffic review
Pull analytics access. AI flags suspicious traffic spikes, geographic anomalies, and top-page concentration risk.
Revenue review
AI categorises revenue by source and identifies single-source concentration risk above 30%.
Risk assessment
- Algorithm dependency — what share of traffic is one channel
- Author dependency — does it collapse without the seller
- Monetisation dependency — single advertiser or affiliate program
- Legal — trademarks, content licensing, hidden disputes
Offer strategy
Use AI to model three offer structures: full cash, earnout, seller financing. Choose the one that aligns incentives for 12 months post-close.
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