Workshop
Marketing Workshop
The Marketing Workshop teaches the systems behind durable demand: search visibility, answer engine optimization, content strategy, email, social, and brand. Each topic emphasizes compounding tactics over short bursts.
Topics in this workshop
SEO
Modern, content-led SEO built on topical authority and internal linking.
Open topic →AEO
Answer engine optimization for AI search, citations, and zero-click queries.
Open topic →Content Strategy
Cluster models, editorial calendars, and content operations.
Open topic →Email Marketing
Lifecycle programs that grow lifetime value, not just open rates.
Open topic →Social Media
Channel selection, distribution playbooks, and resisting the platform treadmill.
Open topic →Brand Building
Positioning, voice, and identity that survive 10 years of iteration.
Open topic →Growth Systems
Stitching channels into a single, measurable engine.
Open topic →What you'll produce
Outcomes
- A topical map of pages and clusters worth building
- A 12-week editorial calendar
- A measurement plan tied to revenue, not vanity
Marketing Workshop - FAQ
- Is SEO still worth it in the AI era?
- Yes. The shape changes, but well-structured, citable content earns visibility in classic search and AI search alike.
- What is AEO?
- Answer Engine Optimization is the practice of structuring content so AI search engines can extract, cite, and recommend it.
Articles
Deeper reading on Marketing
What Is AEO? Answer Engine Optimization Explained
Answer Engine Optimization is the practice of structuring content so AI search engines cite, recommend, and route users to it. Here is how it works.
10 min readHow To Get Your First 100 Customers
Unscalable, hands-on tactics for earning your first 100 customers, from direct outreach to community building and content seeding.